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97% of e-commerce, IT, offline services and manufacturing businesses use content marketing as their marketing strategy, but 42% of them rate their content marketing strategies (maturity & complexity) as “first steps”. Also, there is an increase of 22% in the search for “what is content marketing”.Quote: All the collected data reveal (three, but I will go into two of them) underlying factors to success: […] the re-allocation of more financial resources to support content marketing specifically, and using additional (paid) channels to promote content. (quote end) The most voted/stated tactic for a more successful content strategy was “improving the content quality” (55%) and creating more video & visual content (41%). This all underlines what I am showing most of the time: visuals are the key! Improve your visual content, take modern ways, and don’t save up on marketing! survey source: semrush.com „state of content marketing 2022 global report“ Full article on Instagram back to the newsfeed

Everything in your business is also your choice! Your choices have the biggest impact on the growth & success of your business. When you want to reduce all your investments at every cost, you will probably suffer from it and mostly also pay twice. There is a german saying: “Kaufst du billig, kaufst du zweimal” – “buy cheap, and you buy twice”. Not only that, it is smarter to invest in good services and get powerful deliverables, it will also reduce your costs with time. You will have a premium service, get expertise from a professional, get better results – which you also can use long term & with a wider usability and all of this will leave a more professional feeling/look! But still, it’s your choice.  Full article on Instagram back to the newsfeed

The 3 pillars of finding the right aesthetics for your product visualization are shown above.Sure, there are more aspects, but the 3 shown above are the most important. So, how to explain the process with the 3 pillars?For example:When you have a cosmetic branch or a cosmetic studio with products (industry part) and your target audience probably is based mostly on women (target audience part – obviously), then you already have a good hint! The visuals should be very clean, clear & minimalistic.Now you have the fundament of your aesthetics & therefore you can add some expressions (corporate identity) to connect the branch visuals in a subtle way with your business visuals. Do you have a horror fan base? Make it dark, even if it looks off for “other people” – the fan base and the industry will love it.Gaming target audience? You already know what to do, right? Bonus Tip:When you have a product which is connected to fragrance or taste, then you should try to emphasize the emotional part connected to the fragrance or taste – but try to be extraordinary and don’t just show the strawberry for the strawberry taste Full article on Instagram back to the newsfeed