the look is everything recap reel

he look/ the presentation is everything!

A quick recap from the last reel.

One shoe seller has his shop outdoors with just the shoe standing on the box, the other one has his premium fancy shop – with nice light setup, decoration and so on.

Its the same product, but the premium shop sells it for a higher price!
Sure, he has to pay more for the presentation but also clients are more likely to buy there, as the look is everything!

What are your daily examples for the importance and impact of presentation?